Hi, I’m Amanda shaping e-commerce and AI experiences at Amazon, previously leading UX initiatives at Microsoft and lululemon.
Currently based in NYC 🍎
Redesigning Amazon Luxury Stores
Amazon Luxury Stores needed a modern, elevated shopping experience that appealed to luxury customers while still staying true to Amazon’s core principles: speed, trust, clarity, and utility. The original experience felt outdated, visually inconsistent, and did not reflect the editorial, curated, high-touch world of luxury fashion.
Amazon Luxury Stores Gen-AI Chat
A conversational styling tool that transforms user prompts into tailored looks—simplifying discovery through AI-powered recommendations.
lululemon Elevated Leggings Experience
An Elevated Experience is lululemon’s end-to-end digital journey that connects guest unmet needs with our product innovation and assortment strategy. The result is a more seamless shopping experience that drives conversion, strengthens category growth, and amplifies brand credibility across our core franchises.
Microsoft Start - Single Column Feed
Reimagined the Start news feed using a single-column framework to reduce visual noise and modernize the browsing experience. Early in-market testing showed meaningful engagement lifts, confirming this direction as the foundation for the product’s North Star experience.